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Every number the research reported. Figures taken from the summaries and findings of the documents, with the sentence each one came in. The document it links to carries the source.

01Marketplaces/matching (Podcorn — now Audacy Creator Lab; Gumball; AdvertiseCast — now Libsyn Ads; Acast Marketplace; Podbean): these connect brands to creators and take a cut (Podcorn ~10%, Gumball ~20%).ANCASTER Pass 3: Pressure-Testing "Trust-Mediated Sponsorship" — Verdict and Two BetsFigureAttribution & credit10%20 Sep

02The WHO/WMH surveys (Kazdin et al., 2024, Psychological Medicine; 13 countries) found that "the main patient-reported reason for discontinuation was feeling better (46.6%)" among people stopping antidepressants.When "Healed" Is the Treatment Working: The Stopping Mechanism in Maintenance-Dependent ConditionsFigureAttribution & credit46.6%Sep

03A whey study at 18% protein found "maximum turbidity and aggregate sizes occurred at the isoelectric point (pI 5.2) of whey proteins."Instant-Dissolving Whey for Hot Coffee: Where the Science and Manufacturing Stand (September 2026)FigureAttribution & credit18%Sep

04Hydrolysates generally turn bitter once more than about 8% of peptide bonds are broken.Instant-Dissolving Whey for Hot Coffee: Where the Science and Manufacturing Stand (September 2026)FigureAttribution & credit8%Sep

05Managed or network sellers are the merchant of record and take a large cut: Paved Marketplace takes 30% from publishers, EthicalAds keeps 30%, and BuySellAds and Carbon are now largely managed services.Ancaster Self-Serve Buy Side: Teardown, Money Flow, Legal Guardrails and a 30/90-Day SpecFigureAttribution & credit30%Sep

06Passionfroot charges 5% on organic deals (paid by the brand), 15% on network deals and a 2% brand fee, and has put a paid advertiser tier on top.Ancaster Self-Serve Buy Side: Teardown, Money Flow, Legal Guardrails and a 30/90-Day SpecFigureAttribution & credit5%Sep

07Quad/Harris (April 2026): 39% of Americans trust AI agents with everyday purchases, and 75% would lose trust in AI shopping if results were sponsored.Ancaster, Pass Six: The Carried Recommendation, Pressure-TestedFigureAttribution & credit39%Sep

08Croud (August 2026): 69% are open to AI purchases without approving each transaction.Ancaster, Pass Six: The Carried Recommendation, Pressure-TestedFigureAttribution & credit69%Sep

09It passed 50M users in May 2024 (TechCrunch, May 22, 2024, which also cited Linktree's estimate that creators drive "upwards of $6 billion in annual [GMV]" through their Linktrees) and reported 70M+ by April 2025.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit$6 billionSep

10Sacra puts the slowdown down to "a single pricing tier with no expansion lever," and Whop passed Stan with $142M annualized revenue in October 2025.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit$142MSep

11LTK says its creators "drive more than $6 billion in annual retail sales," with 8,000+ retailers and 44M+ monthly users.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit$6 billionSep

12It says it powers "10M+ links, 150M+ tracked events, and $3M+ in affiliate revenue monthly" for Framer, Perplexity, Superhuman, Twilio and Vercel.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit$3MSep

13Meanwhile ElevenLabs (22% for 12 months via PartnerStack), Cursor and Lovable (reported at 20% recurring for 12 months, community-maintained data), and Replit (a Creator Program) all run programs.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit22%Sep

14The Information (via PYMNTS, January 2026, citing a Shopify spokesperson) reported that "Shopify merchants will pay OpenAI a 4% fee on sales made through the ChatGPT checkout," on top of Shopify's own fees.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit4%Sep

15Top-1% demos hit a 71% CTR, multi-flow demos complete 48% more often, and 66% of top demos are ungated.Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionFigureAttribution & credit1%Sep

16Rep AI's 2025 report (17 million interactions) says shoppers who engaged with AI chat converted at 12.3% vs 3.1% for those who didn't.Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit17 millionSep

17Adobe (vendor data, Q1 2026) reports that AI-assistant visitors converted 42% better than non-AI traffic in March 2026, after converting 38% worse in March 2025.Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit42%Sep

18Pricing (July–Sept 2026): Outreach plans run $47 (Growth), $97 (Hypergrowth) and $358 (Light Speed).Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit$47Sep

19That figure is an anonymous estimate, not audited; 11x disputed it, telling TechCrunch its retention rate was 79% (per secondary summaries).Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit11xSep

20One agency field report says teams augmenting human reps saw 2.8x more pipeline than teams replacing them.Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit2.8xSep

21"The maximum amount of an AMP, per violation, for an individual is $1 million.Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit$1 millionSep

22Railway's blog (Dec 5, 2025) says it has paid "almost ~$1 Million" to template creators, "roughly ~$730k" as cash, with two contributors past $100,000 and thirty past $1,000, and it says it reaches 2 million developers.Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsFigureAttribution & credit$1 MillionSep

23Its lag reporting runs 24 hours to 30 days, with configurable windows up to 60 days.Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataFigureAttribution & credit24 hours to 30 daysSep

24If the free signup happens inside the cookie window (90 days for ElevenLabs), later paid upgrades credit that partner.Ancaster Pass 10: Traffic Permissions, Paid Amplification, Signup Attribution, Earnings Aggregation, In-House Program and Account ModelFigureAttribution & credit90 daysSep

25In the sweep, only beehiiv (link-embedded "14-day free trial and 20% off of their first 3 months") and Runway (code: "Your followers get 25% off") had affiliate-facing consumer offers.Ancaster Pass 10: Traffic Permissions, Paid Amplification, Signup Attribution, Earnings Aggregation, In-House Program and Account ModelFigureAttribution & credit20%Sep

26Old links rot and programs change: Amazon cut commissions again in 2026, by as much as 50% according to Adweek, and rewrote its agreement on April 14, 2026, and SaaS programs close.Ancaster, Seventeenth Pass: What Owning the Redirect Is Really For, and What Ancaster Should BeFigureAttribution & credit50%Sep

27Merchant-side tools (Fairing, Podscribe, Kno) show that codes and links capture only about 15–30% of conversions, but that evidence belongs to brands, not publishers.Ancaster, Seventeenth Pass: What Owning the Redirect Is Really For, and What Ancaster Should BeFigureAttribution & credit15–30%Sep

28Amazon cut category rates in April 2020 (furniture and home 8%→3%, grocery 5%→1%).Ancaster, Seventeenth Pass: What Owning the Redirect Is Really For, and What Ancaster Should BeFigureAttribution & credit8%Sep

29CJ found affiliate publishers make up as much as 91% of the sources ChatGPT cites for flagship products.Ancaster, Seventeenth Pass: What Owning the Redirect Is Really For, and What Ancaster Should BeFigureAttribution & credit91%Sep

30Baymard finds 43% of US cart abandoners were "just browsing / not ready to buy." Swym's vendor data puts the average visit-to-purchase journey at 41 days.Ancaster Pass 18: The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItFigureAttribution & credit43%Sep

31Retargeting research (Sahni et al., JMR 2019) shows the value of a reminder decays fast: 33% of week-one effect lands on day one.Ancaster Pass 18: The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItFigureAttribution & credit33%Sep

32Run a three-arm, click-level randomized test with arm-coded sub-IDs, measured on credited conversions by click date at 30/60/90 days.Ancaster Pass 18: The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItFigureAttribution & credit90 daysSep

33Scraped estimates are unreliable: a May 2025 test by The Podcast Host found Rephonic's download estimates averaged 51.6% accuracy across 14 shows.Ancaster Publisher Profile: Build It From Public Signals, Verify It With OAuth, Sell It as a Signed Audience Card (Research Pass 19, September 2026)FigureAttribution & credit51.6%Sep

34The PBO's HFD, correcting for survey under-coverage of the rich via Pareto interpolation against Forbes/Maclean's lists, finds the top 1% holds 23.8% (2023) — a 12.8-percentage-point gap.Decision Report: Which Economic-Data Instrument CANOPTICON Should Build FirstFigureAttribution & credit1%Sep

35Minister Champagne's own announcement noted the database "will take more than a year to be substantially complete." Only ~14.5% of Canadian private companies are federally incorporated.Decision Report: Which Economic-Data Instrument CANOPTICON Should Build FirstFigureAttribution & credit14.5%Sep

36ProPublica's signature finding: Musk, Bezos and Buffett's combined wealth rose $137 billion from 2014-2018 while their taxable AGI totaled $5.7 billion — 4% of the gain.The "Release Valve" Hypothesis: A Forensic Map of Wealth-Concentration Mechanics and the Design Space for Keeping Capital CirculatingFigureAttribution & credit$137 billionSep

37Roughly 30% of the rise in net household debt owed by the bottom 90% (1982-2007) was financed by the top 1%.The "Release Valve" Hypothesis: A Forensic Map of Wealth-Concentration Mechanics and the Design Space for Keeping Capital CirculatingFigureAttribution & credit30%Sep