Library
Everything in one place. Articles argue from the research; papers are longer original work; research documents are kept whole; concepts and open problems are what the research turned up.
All topics79Attribution & credit20McLuhan & media theory18Housing7Health & self-care6Canadian economy & policy4AI-directed development4Prices & markets4Polling3Attention & feeds3Canadian politics & power3Canadian media2ADHD & attention2Video & design1Economics1Fewer topics
Open the Attribution & credit topic page20 itemsAdded
01Does better proof make advertisers pay more?I found no published evidence that newsletter advertisers pay more or rebook more with better proof.Open problemAttribution & creditOpen9 Oct
02Do “save for later” flows work for creator links?I found no published study of save-for-later, send-to-device or reminder flows for creator-referred traffic.Open problemAttribution & creditOpen9 Oct
03Do AI-voiced ad reads work as well as human ones?I found no rigorous public evidence that synthetic host-reads perform as well as human reads.Open problemAttribution & creditOpen9 Oct
04Will an AI agent ever weigh a signed receipt?I found no agent that treats a user-held code or signed receipt as a ranking or attribution input.Open problemAttribution & creditOpen9 Oct
05Do creators want a portable record of their recommendations?This pass found no survey asking creators whether they want a portable record of their endorsements, and no product that sells portability as a paid add-on.Open problemAttribution & creditOpen9 Oct
06Does offering “keep it for later” at the click raise revenue?Nobody has published a test of the specific claim, that offering "keep it" at the click raises credited revenue over 60–90 days.Open problemAttribution & creditOpen9 Oct
07What does an extra email step cost in clicks?No study found measures what an optional email step costs in click-through to an affiliate merchant.Open problemAttribution & creditOpen9 Oct
08What influenced the AI's purchase?No AI company reports which pages or sources shaped what its shopping assistant bought, in a form anyone else can check. Until one does, nobody outside it can measure an ad's effect on an AI buyer.Open problemAttribution & creditOpen3 Oct
09Books kept on the publisher's sideNo product lets a publisher set the influence it had against the credit it was paid. Merchant tools suggest codes and links catch 15–30% of conversions, but that data belongs to brands.Open problemAttribution & creditOpen3 Oct
10A referral that survives a remixOf eleven products checked, only Framer documents a referral parameter that carries through a remix, duplicate or template link. Everywhere else the credit is lost at the copy.Open problemAttribution & creditOpen3 Oct
11CPAI — cost per attested influencePaying for a verifiable role in an AI agent’s choice, rather than for a click or a sale.ConceptAttribution & credit30 Sep
12Can the referral survive a remix, template or deep-link handoff?Ancaster Pass 16: The Setup Handoff Page, the Agent Layer, and the Thin SpotsQuestionAttribution & creditSep
13What actually happens between a creator's recommendation and the purchase?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
14Is the durable asset the page or the code?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
15Should creators own their recommendation data as an exportable, machine-readable record?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
16What do merchants actually want from affiliates that they can't get today?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
17Is there conversion data for interactive demos on warm traffic?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
18What can a store's order data legitimately tell us about attribution without a cookie?Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataQuestionAttribution & creditSep
19How Delayed Are Real Decisions?Ancaster Pass 18: The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItQuestionAttribution & creditSep
20What Brings People Back at the Second Moment?Ancaster Pass 18: The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItQuestionAttribution & creditSep