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"Borrowing from gestalt psychology, McLuhan insisted that every medium has a *figure* (the object of conscious attention — the content, the technology one notices) and a *ground* (the environment of effects that the medium creates, which remains invisible precisely because it is the field of attention itself)"
From # A Comprehensive Map of Marshall McLuhan's Thought: Concepts, Neuroscience, Unexplored Territory, and Critical Reception
Supports Neutral fact · McLuhan borrowed from gestalt psychology
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