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Shoshana Zuboff

Shoshana Zuboff's *The Age of Surveillance Capitalism* (2019) provides one operationalisation of surveillance capitalism.1. The platform business model instantiates the user's attention, behaviour, identity, and social graph as the actual product.2.

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Shoshana Zuboff's *The Age of Surveillance Capitalism* (2019) provides one operationalisation of surveillance capitalism.

# A Comprehensive Map of Marshall McLuhan's Thought: Concept
“Shoshana Zuboff's *The Age of Surveillance Capitalism* (2019) provides one operationalisation, but the McLuhanian formulation is older, more compressed, and more general.”
VERIFIED — a word-for-word match in the stored source

The platform business model instantiates the user's attention, behaviour, identity, and social graph as the actual product.

# A Comprehensive Map of Marshall McLuhan's Thought: Concept
“This is what the platform business model has, in fact, instantiated: the user's attention, behaviour, identity, and social graph are the actual product.”
VERIFIED — a word-for-word match in the stored source