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Last-click undercounts creators because buyers convert days later through search or direct visits.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)Measurement and efficacy: Ancaster's strongest advantageAttention & feeds ElevenLabs' cookie length is reported by third parties as 60 days (unverified in primary terms).[46] Standard network logic is last-click within the window, so each nurture click through the affiliate link re-establishes attribution.The Publisher Funnel: Turning a Creator's Affiliate Links into Creator-Owned Funnels — Eighth Research Pass for AncasterRules: what the funnel may and may not doAttention & feeds That produced the permanent disputes: attribution windows, last-click versus multi-touch, and cross-device gaps.What Makes an Attribution Paradigm Shift — and Whether One Is Available to Ancaster in 2026Cookie/pixel conversion tracking and CPA: the advertiser becomes the oracleAttention & feeds Partnerize concludes that last-click attribution "is capturing less than 30% of the publisher-influenced purchase activity." That is a proprietary metric, and as trade coverage notes, it does not mean 3.84× more revenue.What Makes an Attribution Paradigm Shift — and Whether One Is Available to Ancaster in 2026AI agents transacting on behalf of humansAttention & feeds