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…ounded in flow theory and calm-technology principles, and deliberately avoiding streaks, badges, and loss-aversion mechanics that research ties to the overjustification effect and Duolingo-style dark patterns.ALDERSHOT: How It Works, Moment to Moment — A "How It Works" DossierTL;DRVideo & design Flow needs clear goals, immediate feedback, and challenge-skill balance; the overjustification effect and documented Duolingo dark patterns show that points/streaks/loss-aversion actively corrode intrinsic motivation for a craft the user already loves.ALDERSHOT: How It Works, Moment to Moment — A "How It Works" DossierKey FindingsVideo & design Progress shown as reveal and completion, not as scores and streaks, fits the "expensive-feeling" aesthetic.ALDERSHOT: How It Works, Moment to Moment — A "How It Works" DossierKey FindingsVideo & design No streaks, badges, points, or cute copy.Design Brief: The Build Surface for Aldershot — "The Draft Room"What NOT to buildVideo & design Show, don't score: no percentages, streaks, badges or points.The Aldershot Product Bible — v1.0 (September 2026)B3. Product principlesVideo & design [ ] No streaks or draining meters; two-click cancel; 90-day export after cancelling; price before paid action; 30-day notice and grandfathering on pricing changesThe Aldershot Product Bible — v1.0 (September 2026)B8. Trust, rights, accessibility and ethics checklistVideo & design No percentages, streaks, badges or draining meters.The Aldershot Product Bible — v1.0 (September 2026)B13. BriefsVideo & design