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10Amazon credits only a 24-hour session, or cart items bought within 89 days of that click.[2] PartnerStack's default is 90-day last-click, and a new click restarts the window.The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItTL;DRAttribution & creditAmazon, PartnerStack and Impact are all last-click at their core.[2] A reminder that produces a genuine new click is legitimate.The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItKey FindingsAttribution & creditDefault is 90-day, last-click attribution.The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItAffiliate Rules and Attribution Mechanics for the Slow FunnelAttribution & creditAttribution on YouTube is structurally hard (view-through, no clicks, multi-week lag, last-click undervaluation) — a real obstacle for any serving/attribution product here.ANCASTER Pass 3: Pressure-Testing "Trust-Mediated Sponsorship" — Verdict and Two BetsKey FindingsAttribution & creditCoupon/cashback extensions (Honey, Capital One Shopping, Rakuten): They proved that consumers install a tool that "saves me money at checkout." They also proved that the incentive to take last-click credit corrupts the tool.Ancaster, Pass Six: The Carried Recommendation, Pressure-TestedThe buyer's pocket (Passport reframed)Attribution & creditObsolesces: the third-party cookie and pixel as proof of influence, last-click crediting, and coupon-aggregator sites (a saved, creator-bound code crowds out the scraped one).Ancaster, Pass Six: The Carried Recommendation, Pressure-TestedMcLuhan: tetrad and figure/groundAttribution & creditLast-click undercounts creators because buyers convert days later through search or direct visits.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)Measurement and efficacy: Ancaster's strongest advantageAttention & feedsElevenLabs' cookie length is reported by third parties as 60 days (unverified in primary terms).[46] Standard network logic is last-click within the window, so each nurture click through the affiliate link re-establishes attribution.The Publisher Funnel: Turning a Creator's Affiliate Links into Creator-Owned Funnels — Eighth Research Pass for AncasterRules: what the funnel may and may not doAttention & feedsThat produced the permanent disputes: attribution windows, last-click versus multi-touch, and cross-device gaps.What Makes an Attribution Paradigm Shift — and Whether One Is Available to Ancaster in 2026Cookie/pixel conversion tracking and CPA: the advertiser becomes the oracleAttention & feedsPartnerize concludes that last-click attribution "is capturing less than 30% of the publisher-influenced purchase activity." That is a proprietary metric, and as trade coverage notes, it does not mean 3.84× more revenue.What Makes an Attribution Paradigm Shift — and Whether One Is Available to Ancaster in 2026AI agents transacting on behalf of humansAttention & feeds